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Marketing at Lightspeed

Marketing at Lightspeed

Archives Available

May 26th 2016: Branding and your Online Presence

When marketing your company, your website is your public face. Don't make a bad first impression! David Walker, CEO of Rocket & Walker will share tips on how to create a stellar brand and a website to show it off. Eric Jones, VP of Global Brand for WPEngine, will tell you how managing hosting can make sure your site doesn't crash or fall victim to hackers.

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Featured Guests
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David Walker
David Walker founded Rocket and Walker in 2003 after working his way from entry-level designer to Creative Director in high-fashion design studios in New York City. Walker has created a strong client portfolio using his own unique aesthetic. From branding start-up companies to building e-commerce websites, Walker unites his artistic vision with strategic marketing initiatives.
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Eric Jones
As vice president, global brand and communications for WP Engine, Eric is responsible for marketing and communicating the role that websites play in making every company a publisher today. He oversees the global brand and communications teams that define WP Engine's narrative across all areas of the marketing and content mix. In a practice what you preach, Eric manages the content team building creative assets for all channels - website, social, media relations and demand generation.
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