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Innovating Innovation with Game Changers, Presented by SAP

Innovating Innovation with Game Changers, Presented by SAP

Thursday at 7 AM Pacific/10 AM Eastern

June 2nd 2016: Design Thinking Engagement: Gamify!

The buzz: Fun! Design Thinking is based on the concept of deriving the needs of your users, then designing a solution to meet those needs. But how will you engage your Design Thinking participants to boost their creativity, and then engage your target audience to actually use your new solution? Gamification! It teaches us different user engagement styles, while Design Thinking tells us which styles will fit a particular user. How to team-up Gamification and Design Thinking to generate successful innovative solutions? The experts speak. Mario Herger, Enterprise Garage Consultancy: “People are

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Thursday at 7 AM Pacific/10 AM Eastern Time on VoiceAmerica Business Channel
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Featured Guests

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Mario Herger

Mario Herger is CEO, founder and partner of Enterprise Gamification Consultancy LLC, a strategic consulting group focused on gamification, innovation, social business, and intrapreneurship in the enterprise.
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Joerg Niesenhaus

Joerg Niesenhaus coordinates the activities at Centigrade’s North-West branch in Germany and is responsible for the areas of gamification and interaction design. In his role as Head of Gamification he focuses on the evaluation and the conceptual design of user-friendly interfaces incorporating playful design elements to enhance user engagement. Before his time at Centigrade Joerg worked more than 11 years for game companies like Blue Byte, Similis and Ubisoft and participated in the development of Germany’s popular strategy game series The Settlers.
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Gilles Atlan

Gilles Atlan is UX Strategist at SAP in Palo Alto. Using Design Thinking, he is unleashing innovation out of diverse groups of customers, delivering surprising business outcomes using non-traditional technics. Gilles created and delivered close to a hundred workshops and sessions at SAP events like TechEd, Sapphire, ASUG and diverse customer events. Today Gilles is working in the Service Innovation team that keeps a close eye on game-changing innovation drivers, emerging technology and trends, leading to the creation of new revenue opportunities.
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