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The buzz: “Let’s get together, yeah, yeah, yeah” (The Parent Trap, 1961 film). The digital world is impacting how automotive suppliers and manufacturers work together to design products and systems and operate in harmony. This collaboration must also extend across the entire automotive value chain – including end customers and industries, like high-tech, that don’t consider themselves “automotive”. If they do not play well together, the OEM brand, supplier brand and customer loyalty are all at stake. The experts speak. Rick Varner, Gartner: “The best way to predict the future is to create it”
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