Girls and women in sport have been shown to receive lower levels of community and media support and attention compared to their brothers even in communities already disadvantaged. With females particularly at-risk of being left behind, there is a 'rescue' source in many communities being ignored; Kinesiology Departments in local colleges. Kinesiology, and particularly sport psychology professionals, have a unique set of skills and knowledge to contribute to youth development at individual and community levels. Dr. Leeja Carter, Long Island University, has created a multi-pronged development
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