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The buzz: Well, now! The recent fall in commodity prices has hit upstream oil and gas companies the hardest, impacting their cash flow and ability to continue investing in high-risk projects. The result: a shift from volume to value as well operators focus on improving well efficiency instead of new drilling. Massive shifts in global demographics, wealth, and consumer engagement, fueled by technology adoption, will create new growth markets and reward agile companies that turn rising market complexity into opportunities. The experts speak. Valerie Jalufka, Accenture: “Most of the important thi
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