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The buzz: Up close and personal. Business is becoming more personal. How? Rather than searching your company’s home page basics, prospective customers may be more interested in your organization’s leadership and sales team’s presence on LinkedIn and other social platforms. What does this mean to you? In addition to creating and growing your company’s online brand and reputation, you’d be smart to ensure your employees have a solid personal brand to ensure a prospect’s first impression motivates them to buy from you. The experts speak. Rob Levin, RSL Media: “Selling is the transfer of trust” (
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