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If you were asked right now how much your reputation is worth, what would you say? It’s hard to put a monetary value on something that you may think is intangible…but, if your reputation were damaged or ruined, you’d be willing to pay almost anything to get it back! Mike Mooney is currently Senior Vice President of Business Operations for Roush Fenway Racing, one of NASCAR’s premier racing organizations. He has launched and led high profile sponsorships for companies such as Sprint, Walmart, Johnson and Johnson and Mercedes-Benz. His experiences led him to write Reputation Shift – 5 High-Perfo
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