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The buzz: Thanks, Bill. Thanks, Gary. Bill Gates’ 1996 observation, 'Content is king,' became a mantra for Internet marketers and SEO practitioners. Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: 'If content is king, then context is god.' Aha! What you do with your content – sharing the right content with the right contact at the right time – is the key to building your brand, developing trusted ongoing relationships and impacting the buyer’s journey to your advantage. The experts speak. Hilary Carter, InTune Communications: 'Sharks act calmer when they list
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