The buzz: “Managers do things right. Leaders do the right thing” -Drucker- Social media is ubiquitous in the personal and professional spaces, and your company and your employees are expected to take part. How to ensure your employees are appropriately amplifying your culture to the wider audience, sharing their talents and passions to establish authentic relationships with prospects and customers, and sharing a positive perception of your brand? A social media policy. The experts speak. Andrew J. Sherman, Seyfarth Shaw: “If I am not for myself, then who shall be for me? -Rabbi Hillel. Sarah
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