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We interview pricing expert Tim Smith, a fellow Professional Pricing Society faculty member and author of two fantastic pricing books, Pricing Done Right: Pricing Framework Proven Successful by the World s Most Profitable Companies, which was identified by chief executives as “Essential reading…While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world;” and Smith’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, which has been described by independent acade
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