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Finding Your Frequency

Finding Your Frequency

Live Shows Friday at Noon Pacific with Minisodes on Mondays and Wednesdays

January 6th 2017: Chapter Ten: Using Press Releases to Promote Your Broadcast

Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kapla

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Live Shows Friday at Noon Pacific Time with Minisodes on Mondays and Wednesdays
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Featured Guests

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Ben Kaplan

Ben is the Founder and CEO of PRHACKER.com and has conducted PR and publicity campaigns for the world's largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.
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Christopher Conlan

Christopher Conlan is a Serial Entrepreneur, Growth Hacker, Uber Nerd and Author of several books. Chris is the Founder of Haboobe Comunications, a full-service digital marketing agency dedicated to helping businesses stay relevant in an ever-changing business landscape. Chris helps educate clients about the latest strategies while taking the necessary time to research, design, and implement a highly effective plan to promote each business’s unique brand across the worldwide web.
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