Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kapla
|