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The buzz: “We doubt anyone ever chose to be a B2B sales rep because it seemed easy.” (Jesse Davis) If you’re reluctant to embrace Social Selling without assurance that it will help build meaningful B2B relationships that impact – and even complete – the buyer’s journey, you are not alone. We’re seeing a growing trend pigeon-holing Social Selling into the Demand-Gen stage of the sales cycle, but it might be a viable option in other stages. The experts speak. Morgan Jones, Televerde Europe: “There is a principle which is a bar against all information, which is proof against all arguments, an
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