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The buzz: “We have to remember social over selling” (Viveka Von Rosen). “[Social networking risks]…Trickier to manage are lapses of etiquette, tone and consistency” (Barbara Giamanco and Kent Gregoire). The Golden Rule – “Do to others what you want them to do to you” – still applies in our digital world. Pop quiz for social sellers: Are you aggressively pursuing prospects, inundating them with your ads and trying to get into their newsfeed? Stop! It's time to “play nice” in the digital sandbox by serving as a listener, advisor and partner in their buying process. The experts speak. Kirsten Boi
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