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On average, we are changing jobs every 3–5 years and changing careers up to 7 times in our lifetime. Reinventing our career is challenging and can leave us feeling lost, not sure of our professional identity. Building a personal brand can help ease the pain of reinvention by reminding you of your authentic self. The process of personal branding helps you identify those core pieces of yourself that you want to express and use in the world, and how to frame them in a way that is relevant to your audience. In this episode of The Career Confidante, Susan Chritton, master personal brand strategist,
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