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The buzz: “Finding new ways, more clever ways to interrupt people doesn’t work” (Seth Godin). Your customers and some prospects are talking to you. And many are talking about you (hopefully glowing). It would be great if you can guide those conversations to your advantage., but how? Use your existing company content – customer reviews and user-generated comments – to create an engaging, approachable space where people can reach out to begin a conversation. From there, build positive, loyal, long-term relationships. The experts speak. Lisa Durrett, Legacy Worldwide: “Conventional marketing wis
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