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The buzz: “Not everything that can be counted counts, and not everything that counts can be counted” (Bruce Cameron). We’re hearing exciting success stories about the new sales elite: savvy quota-over-achievers who apply social selling techniques and tools with energy and diligence. But how can you measure the value of your non-quota-carriers: sales team members, marketers and other business groups who don’t “get” how to do social selling? And how to help them use “traditional” social tools to boost their impact? The experts speak. Julio Viskovich, rFactr: “Strategy without tactics is the
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