The buzz: “Your brand is what people say about you when you are not in the room” (Jeff Bezos). Presenting yourself online in a favorable light is today’s digital dress code for business success. Why? In the glare of online visibility, your “social wardrobe” colors your ability to attract and earn the trust of colleagues, business partners and customers. How much thought do you put into looking your best – and do you even know what makes you shine? The experts speak. Lisa Durrett, Legacy Worldwide: “Be yourself. Everyone else is already taken” (Oscar Wilde). Katie Spence, SAP: “All of us need t
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