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The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak). Building smart relationships has always made sense for big business: McDonald’s and Coca-Cola. GoPro and Red Bull: "Stratos". Now alliance opportunities with big rewards are now everywhere for small companies, too. Look! The experts speak. Lorraine Maurice, SAP: “A group needs only two things to be a tribe: a shared interest and a way to communicate” (Set
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