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The buzz: “Many traditional vendors still see themselves as hardware providers, first and foremost, even though the most valuable component of their offering is the embedded software driving it.” (Frost & Sullivan, 2016] The concept of “Software is Everywhere” is resonating with industrial manufacturers worldwide, as intelligent devices become ubiquitous and software is increasingly embedded in traditional hardware products. Monetizing this software as a commodity creates opportunities as well as challenges for the provider – such as ethics decisions and synchronizing life cycles.While softwar
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