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Online advertising is an important part of your marketing toolkit. Many small businesses aren’t quite sure where to start, or have heard horror stories of pay-per-click advertising gone wrong that they have shied away from the subject all together. On this week’s episode, we’ll explore the world of online advertising, looking at how it works, what it costs, common mistakes that many small businesses make, and much more. My guest is Jim Froling, owner of (949) Local Internet Marketing. He is my go-to expert when it comes to all things Google AdWords and other online advertising opportunitie
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