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The buzz: “Brick and mortar retailers…stuck in what they used to do…isn't much technology being used” (Kenny Yeo, CNBC). Many brick-and-mortar retailers are caught in an application-centric environment where data is created by applications residing on centralized platforms. How can physical store operators escape this data prison to reach a level playing field that closes the gap between online and offline capabilities? The answer: Digital transformation for a distributed network with free-flowing data and tools like IoT, AI, cognitive computing and machine learning to help retailers innovate.
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