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The Soul of Enterprise: Business in the Knowledge Economy
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The Soul of Enterprise: Business in the Knowledge Economy

Friday at 1 PM Pacific

July 21st 2017:The Psychology of How People Buy

People do not like to admit being sold, but they brag about what they buy. Forget selling; focus on what the customer buys. Join Ed and Ron for a discussion of human psychology as it relates to buying behavior. Topics to be explored: Relative, not absolute price matters; price psychology; Search, Experience, and Credence Goods, and understanding the importance of customer risk.

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https://www.voiceamerica.com/show/2347/the-soul-of-enterprise-business-in-the-knowledge-economy 18/12/2017 11:00 18/12/2017 12:00 The Soul of Enterprise: Business in the Knowledge Economy https://www.voiceamerica.com/show/2347/the-soul-of-enterprise-business-in-the-knowledge-economy People do not like to admit being sold, but they brag about what they buy. Forget selling; focus on what the customer buys. Join Ed and Ron for a discussion of human psychology as it relates to buying behavior. Topics to be explored: Relative, not absolute price matters; price psychology; Search, Experience, and Credence Goods, and understanding the importance of customer risk. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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