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When it comes to online marketing, one of our top goals is to get our content in front of the right people who will ultimately buy our products and services. To do this, we need to get into the minds of our target audience to figure out what they are typing into the search engines to find your products and services, and then build our content around those search terms, known as keywords. In today’s episode, we’ll explore the importance of identifying the correct keywords to focus on, how to find them utilizing various tools, and some do’s and don’ts as to how to use them throughout your cont
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