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Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific

August 22nd 2017:Sales and Marketing: Becoming A Social Selling Dynamic Duo

The buzz: “The days of the ‘us versus them’ mindset between sales and marketing teams are over…no room for companies made up of teams that compete with each other–even if it’s just for glory and recognition” [Charles McKay]. Analysts and experts say Social Selling requires a close collaboration between marketing and sales. Sounds good, but how can these business units come together to make a social selling initiative work? Time for a reality check on the ins and outs, ups and downs of getting siloed organizations to collaborate on a common goal. The experts speak. Barbara Giamanco, Social Cen

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Featured Guests

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Barbara Giamanco

Barbara Giamanco is globally recognized as a leader in Sales and Social Selling. She’s the co-author of The New Handshake: Sales Meets Social Media and CEO of Social Centered Selling. She is a keynote speaker, best-selling author, sales and social media strategist, corporate webcast host to top technology companies and the host of the popular Razor's Edge podcast. Barb is consistently a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers. Visit: www.scs-connect.com.
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Lorraine Maurice

Lorraine Maurice, Senior Director, Global Indirect Channel Marketing at SAP, is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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Kirsten Boileau

In her role as a Head of Regional Engagement & Social Selling at SAP, Kirsten Boileau is responsible for the dynamic collaborations and partnerships between global and regional marketing teams, as well as the continued development of the stellar Social Selling programs at SAP. As a member of the Global Marketing team and 11-year veteran of SAP, Kirsten is an expert in social selling, digital marketing, and leadership. Kirsten has deep expertise in personal branding, LinkedIn and LinkedIn Sales Navigator and has recently been named to the Top 100 Social Selling Influencers list, ranking at #40.
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https://www.voiceamerica.com/show/2490/changing-the-game-with-social-selling-presented-by-sap Changing the Game with Social Selling, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-social-selling-presented-by-sap The buzz: “The days of the ‘us versus them’ mindset between sales and marketing teams are over…no room for companies made up of teams that compete with each other–even if it’s just for glory and recognition” [Charles McKay]. Analysts and experts say Social Selling requires a close collaboration between marketing and sales. Sounds good, but how can these business units come together to make a social selling initiative work? Time for a reality check on the ins and outs, ups and downs of getting siloed organizations to collaborate on a common goal. The experts speak. Barbara Giamanco, Social Centered Selling: “If you align expectations with reality, you will never be disappointed” (Terrell Owens). Lorraine Maurice, SAP: “Courage is resistance to fear, mastery of fear--not absence of fear” (Mark Twain). Kirsten Boileau, SAP: “If everyone is moving forward together, then success takes care of itself” (Henry Ford). Join us for Sales and Marketing: Becoming A Social Selling Dynamic Duo. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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