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The buzz: “Sometimes, the experts forget they were once beginners. You must be gentle with beginners; they have great potential to be experts” (Lailah G. Akita). Your growing company needs a steady flow of fresh content to attract and keep customers informed and connected. But great content requires a subject matter expert. Where to find one? The expert you need could be on your team and neither of you know it. How to identify, support and turn them into content rock stars?
The experts speak. Matt Kamp, Influence & Co.: “It is not the strongest of the species that survives, nor the most inte
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