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Marketing That Won’t Break the Bank

Marketing That Won’t Break the Bank

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September 06th 2017:The Importance of Branding

I’ll bet that most of us did this when we started our businesses: We decided to go into business for ourselves, thought up a name, and then said “I need a logo to brand my business”. The fact is, there is a lot more that goes into branding your business then just putting a logo together. In this week’s episode, we’re going to talk about the importance of branding, what goes into building your brand and how important it is to work with someone knowledgeable in branding or rebranding your company. My guest is Jan Miller, owner of 21-13 Impact Graphics. He is an award-winning graphic designer

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Jan Miller

I have been an artist since I can remember. I was drawing with graphite pencil and colored pencils and did lots for shows when I was younger. I worked in retail management since I was 21 and 10 years later I went back to a tech school to get my degree in Visual Communications or better known as Graphic Design. Graduated with High honors in 98. I started working for a Printing and Marketing Company in Lake Forest. This help me get my feet wet in design. After about a year I went to work for a DVD start-up company in Burbank where I was doing Multi Media and animation for DVD Menus for companies like Tri Mark, Full Moon and more. In 2005, I formed my own company 21-13 Impact Graphics
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