The buzz: “Consider the car’s interior, until recently a relatively stable component in terms of engineering and value…interior surfaces are potential real estate for ambitious enhancements of safety or entertainment … 3D laminated glass, haptic sensors, and augmented reality heads-up displays…offer drivers alerts, safety aids, and warnings on invisible screens embedded in the windshield…” (www.strategyand.pwc.com). The automotive industry continues to experience disruption at a dizzying pace. In September, automotive leaders met at SAP’s Best Practices for Automotive conference to learn about
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