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Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as...
What is the purpose of a tagline?
Does every company need one?
What is the difference between taglines, mottos and slogans?
What makes for a great tag line?
Can a tagline also serve as an ad campaign?
Wow, a lot to cover! So join us as we help you craft your tagline. After all, you only give brilliant advice, "when you care enough to send the very best."
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