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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

November 15th 2017:Modern Competitive Analysis: Remember Social Media - Part 2

The buzz: “You’ll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you” (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using "under the radar” spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions–then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “Don't play the

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Featured Guests

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Frank D. Geisler

Frank D. Geisler is CEO and CMO of ERPsourcing AG in Zurich, Switzerland. He grew up in Germany but is now living in the outskirts of Zurich, Switzerland. Frank is an IT veteran who spent over 36 years in the industry. Prior roles included CIO of "Labor Prof. Seelig", Sales Management at Commodore Germany, Deputy General Manager at J.D. Edwards Central and Eastern Europe, Managing Director at MRO Software Germany and EMEA (Europe, Middle-East, Africa) and Partner Account Manager at SAP Switzerland. Frank studied Informatics and Mathematics at the University of Karlsruhe, Germany and is a specialist for CMMS (Computerized Maintenance Management Systems). He is also President of the Swiss ch
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Simon Deschênes

Simon Deschênes is the founder and CEO of Oak3s – Smart Social Selling. He is providing social selling solutions for Canadian B2B SMEs. He is also the Marketing and Sales advisor and a shareholder of Ruff-Cycles America (Electric Bikes Manufacturer and distributor for North America market). Simon has developed a B2B digital business development system influenced by social selling and inbound marketing methodologies since 2013. He has successfully implemented his system in many different companies and industries such as manufacturing, wholesales, construction, design and architecture, professional services and IT. As an entrepreneur, Simon knows that what matters the most for his clients ar
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Kirsten Boileau

In her role as a Head of Regional Engagement & Social Selling at SAP, Kirsten Boileau is responsible for the dynamic collaborations and partnerships between global and regional marketing teams, as well as the continued development of the stellar Social Selling programs at SAP. As a member of the Global Marketing team and 11-year veteran of SAP, Kirsten is an expert in social selling, digital marketing, and leadership. Kirsten has deep expertise in personal branding, LinkedIn and LinkedIn Sales Navigator and has recently been named to the Top 100 Social Selling Influencers list, ranking at #40.
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 20/12/2017 08:00 20/12/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: “You’ll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you” (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using "under the radar” spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions–then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “Don't play the saxophone–let it play you” (Charlie Parker). Simon Deschênes, Oak3s: “If you have everything under control, you’re not moving fast enough" (Mario Andretti). Kirsten Boileau, SAP: “If I had no competitors, I would be lazy, incompetent and inattentive…I salute my competitors...They make and keep me strong” (Paul Lee Tan). Join us for Modern Competitive Analysis: Remember Social Media – Part 2. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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