Why sell your business for anything less than the maximum price? Kevin Short, renowned mergers and acquisition authority, joins host Jordan Goodman to discuss how a company can sell for an outrageous price. What are the key elements of positioning your business to exceed industry average prices by a lot? How can you attract deep pocketed buyers? What is the key competitive advantage your business brings to the table and are the owner and the company ready for a sale to happen? Short brings his deep hands on experience with the mergers and acquisition business to a lively discussion about what
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