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Designing the Future with Game-Changers, Presented by SAP

Designing the Future with Game-Changers, Presented by SAP

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November 30th 2017: Encore: Designing the Future of Customer Experience

The buzz: “A satisfied customer is the best business strategy of all” (Michael Leboef). The pressure on companies to create compelling customer experiences is so fierce, it has been elevated to the C-Suite. A key strategy is personalization, being “in the moment” with the consumer. What will the customer experience look like tomorrow as companies seek to delight consumers and confound competitors across industry lines? The experts speak. Andreas Hauser, SAP: “You’ve got to start with the customer experience and work back toward the technology, not the other way around” (Steve Jobs). Mari

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Featured Guests

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Andreas Hauser

Andreas Hauser is Senior Vice President of the Design and Co-Innovation Center at SAP. The team offers design services for customers to help on their digital transformation journey.
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Maricel Cabahug

As Chief Design Officer, Maricel Cabahug is responsible for SAP’s overall design strategy and product design. At the heart of everything she is does is her goal to improve people's lives by making work delightful.
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Jennifer Ford

Jennifer Ford is the Executive Director for the N. American Presales Design Thinking Team at SAP. She has been a creative and engaged SAP colleague for 12 years in various Market Units within N. America working with industries including Industrial Manufacturing & Components, Automotive, Consumer Packaged Goods, Wholesale & Distribution, Mining, Public Sector, Utilities and Higher Education.
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