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The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it. But to introduce your product and service to today’s socially connected, ecommerce-savvy prospects – and turn them into loyal customers who keep coming back – you heed to combine and balance traditional and social marketing tactics. Ready to decide how, where and when to invest your funds and resources? The experts speak. Trish Nettleship, UCB: “Sound strategy starts with having the right goal”
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