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Creating emotional connections with your brand is an essential part of many organizations marketing plans. Selecting brand ambassadors can be a powerful strategy but there are risks to getting it right. Jane Hansom is a marketeer with over 25 years experience of creating integrated global brand marketing campaigns across media channels from TV and print to digital and social media. She set up Sponge Marketing in 2005 to focus on delivering creative marketing, PR and brand entertainment experiences to the sport, travel and entertainment industry. Jane is also an athlete herself having medalle
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