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Working on Purpose

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February 14th 2018: Marketing and Sales No Longer Sell - Customers Sell to Customers

Customers, especially successful ones, are the lifeblood of any business. Creating successful customers—with a memorable customer experience—is increasingly the differentiator in a competitive marketplace, according to Bill Lee. After all, your buyers, your prospects, your market will find out how much your customers value you—whether you want them to or not—in today’s uber-connected world. Marketing and sales no longer sell to customers—customers sell to other customers. Responding to that reality is not just good for the bottom line health of a business – it turns out it’s also a conduit to

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Bill Lee

Bill Lee is the Founder and CEO of The Center for Customer Engagement, which provides consulting and research services for senior management as well as a global peer community and educational services for customer engagement implementation teams.
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