What's the difference between a business and a brand? How do you "brand" a business and just what does that mean? You'll find out on today's information packed show.
Discover the difference between branding and "fame."
Identify your pivot point, what truly empowers your brand
See if your company name, mission, tag and identity all line up, or if they are fuzzy and disconnected
Find out how to create an aligned brand that stands for something more than the products and services you serve, branding based on attributes not things
By identifying what drives your company, and al
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