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So, everyone in the company is on the same page, and each employee's personal brand fits the corporate brand like a glove. Great! All you have to do now is turn that brand goodness into a big, lucrative government contract.
Right.
In this week's episode of The Brand Ambassadors, Merritt Hamilton Allen and Gary Potterfield will attempt to scale the Federal Sales Vertical. To guide them on their climb will be Kevin Mahoney, CEO of Sanctum Federal and blogger-in-chief at KevinFederal.com. In his 25 plus years of Federal IT sales and marketing, Kevin has learned that success in the Federal
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