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The buzz: “What makes some companies wildly successful while others flop? Starting and surviving in today’s economy is hard, but the companies that figure it out have something in common: the pursuit of purpose, alongside the pursuit of profit" (Sherry Hakimi, fastcompany.com). How can your company navigate this chaotic world? Become a purpose-infused and experience-led organization, then activate your inspiring North Star beyond driving profits and shareholder value. An EY Beacon Institute study found that “a clearly articulated, [and activated] purpose helps organizations survive and thrive.
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