Partner marketing focuses on communicating value to, with and through resellers, distributors, alliance partners, agents and other third-type companies to help market and promote your organization. No matter what you offer, when it comes to partner marketing, there are two important questions that all parties need to answer: What’s in it for them and why should they care?
In this week’s episode of The Brand Ambassadors, Merritt and Gary welcome Boulder Crest and EOD Warrior Foundation chairman and founder Kenneth Falke and Leon Tackitt, owner of Tackitt Family Vineyards. As retired Navy
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