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Disrupt Yourself Live

Disrupt Yourself Live

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April 30th 2018: Bootstrapping Your Way to Success

Susan Petersen started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes. Using her second child, Gus, as a mocc-tester, and a bag of scrap leather she picked up at a yard sale, she began experimenting. Working at her kitchen table, Susan persisted until she had created a pair of moccasins that not only looked adorable on Gus’ chubby little feet, but stayed on as well. Money was tight at the time Susan started and in order to earn money to start her business she got resourceful. Her brother owns a window installation business and in the summer

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Susan Petersen

Susan Petersen is the founder and CEO of Freshly Picked. After becoming frustrated by the lack of well-designed baby shoes, Susan designed baby moccasins and put them on her blog in 2009.
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