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Business Rules with Peter Feinstein

Business Rules with Peter Feinstein

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June 06th 2018:The 3 New Rules for Establishing Instant Media Credibility

Recently there was an infographic that compared the number and types of media outlets today with 5 years, 10 years and 20 years ago; the advertising landscape today is daunting! If you’re thinking of advertising, you’re faced with more media and more choices than ever before. And most options range from the ridiculous to the absurd. It’s harder than ever just to make an impression; now imagine how hard it might be to establish your brand’s credibility! You might think it almost impossible to break through the clutter… but you’ll be happily surprised to know that in this overly complex worl

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Featured Guest

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Rick Smith

Rick has 38 years and running of experience in the news and media business… if you’re into numbers that’s about 80,000 hours of experience – literally 8-times the number of hours to be considered an expert… Rick path to CEO of News USA has some great touch points to it: He worked at Deloitte & Touche CPA firm, he founded, operated and sold his own computer company, then chose to hold media/marketing firms accountable for response. After he ran ads for selling his self-help business books he learned that the advertising was too expensive to pay for itself, so began syndicating his own book; he sold millions of dollars of his books this way, which helped him see the power of media done cor
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