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Imagine you have a message you want the world to hear – whether that’s about a new business or a product or an opinion. So, you turn to the press to generate publicity. What do you need to know before you speak to the press? How do you prepare? How do you answer tough questions? How do you make sure the press will be interested in your message? By the way, the same insight applies to presenting to key stakeholders as well as to the press.
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