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Michael Dart welcomes Steve Bratspies, Chief Merchandising Officer of Walmart and A.T. Kearney alum to Shopcast to discuss how retailers are adapting to the changes in customer demands. For example, purchasing through mobile devices, and how retailers are leveraging technology to enhance the experience and bring more customers into stores. Steve speaks on how Walmart is changing the customer experience to bring more customers into physical stores, like grocery pick-up which is expanding to 2,000 by the end of 2018. How does this affect retailers’ business models?
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