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In December 2017, Wyzowl, conducted its annual state of video marketing study for a snapshot of video’s branding importance. Key findings include:
· 97% of marketers say video increased understanding of products or service.
· 81% of people decided to buy a product or service by watching brand's video.
· 81% of businesses use video marketing – up from 63% in 2017.
· 85% of people say they want more brand videos in 2018.
· 76% of marketers say video increases sales.
· 72% of consumers would rather use video to learn about a product or service.
The numbers d
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