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The buzz: “An organization’s culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit" (Punit Renjen, Deloitte). Saying you’re a company with Purpose sounds great on your website and in marketing. But are you ready to fulfil that purpose if it doesn’t directly fatten your bottom line? And if you’re “just one person” with a worthy cause that can benefit from corporate support in the form of technology, funding or people, how do you convince the right companies to partner with you? The answers may surprise you.
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