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With returning guest Chris Mercer, founder of the International Campaign Against Canned Hunting ICACH, we discuss how conservation has been hijacked by the focus on “Sustainable Consumptive Utilization”, a policy that encourages cruel exploitation where wildlife is not valued for its role in our living world, but only the dollar value commodity to be traded or sold; simply a value based on death. Lions are caught in the forces of greed driving the industrial farming of lions for cub petting, hunting and ultimately, the lion bone trade, and are the victims of policies surrounding the management
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