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The buzz: “Where else can you find your customers, prospects, partners, suppliers, competitors and thought leaders talking about key topics and trends in your industry? If you’re not using LinkedIn groups, you’re missing out” (Jeff Simmons). LinkedIn is the primary B2B targeted relationship-building social selling tool, helping salespeople find, qualify and close prospects. It’s “social” because you build foundational relationships online by answering their questions with content that builds trust with you along their buying journey.
Are your salespeople optimizing or underutilizing LinkedIn
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