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Shopcast: Talking Retail Strategy

Shopcast: Talking Retail Strategy

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September 7th 2018: Pharmacy: Retail Pharmacists to Gain Consumer Trust

Join Michael Dart as he interviews Brian Nightengale, Senior Vice President, Community & Specialty Pharmacy of AmerisourceBergen and President of Good Neighbor Pharmacy. They discuss healthcare and retail pharmacy trends and challenges as consumers shift from interacting with pharmacies only when diagnosed with treatment options to someone who is taking more ownership of their well-being. They also discuss the concept of "pill-phobic", the phenomenon of consumers disliking taking medicine when diagnosed (being identified as not well), but the same people are very willing to go online and buy p

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Brian Nightengale

Brian Nightengale, Ph.D. Senior Vice President, Community & Specialty Pharmacy and President, Good Neighbor Pharmacy
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