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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

September 12th 2018: Consumer Products Industry Under Attack: Reclaiming Market Share - Part 2

The buzz: “56 cents of every dollar spent in a store is influenced by a consumer’s digital interaction with the product over multiple connected devices.” (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook). Consumer Product (CP) companies are being forced to rethink channel partner relationships, product mix and pricing strategies. Why? Because of business-as-usual disruption by eCommerce giants like Amazon, direct-to-consumer subscriptions, and expanded retail private label lines. How can CP companies use data to bolster their brands and strengthen consumer loyalty? The experts s

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Featured Guests

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Jerry Wolfe

Jerry Wolfe is a founder and CEO in Vivanda, provider of a customer experience platform for powering digital food and beverage experiences.
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Barbara Thau

Barbara Thau is a longtime reporter/editor specializing in the retail sector and the consumer economy, with coverage extending to business industries ranging from fashion, beauty and home to hospitality and real estate.
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Colby Sheridan

Colby Sheridan is a Global Industry Solution owner with SAP. With 25+ years of CP industry experience, Colby relishes bringing a real world-based perspective to solving his clients’ challenges.
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https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now 28/03/2024 06:00 28/03/2024 07:00 Technology Revolution: The Future of Now https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now The buzz: “56 cents of every dollar spent in a store is influenced by a consumer’s digital interaction with the product over multiple connected devices.” (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook). Consumer Product (CP) companies are being forced to rethink channel partner relationships, product mix and pricing strategies. Why? Because of business-as-usual disruption by eCommerce giants like Amazon, direct-to-consumer subscriptions, and expanded retail private label lines. How can CP companies use data to bolster their brands and strengthen consumer loyalty? The experts speak. Jerry Wolfe, Vivanda: “Give me only what I need, It doesn't take too much to keep me satisfied” (Rival Sons). Barbara Thau, Retail Writer: “…one job is not better than another” (Geoffrey Owens). Colby Sheridan, SAP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Join us for Consumer Products Under Attack: Time to Reclaim Market Share – Part 2. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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