The buzz: “Almost every single social media platform is beginning to leverage AI…” (martechseries.com). Artificial Intelligence (AI) technology is penetrating every aspect of B2B sales, including social selling, with the potential to disrupt strategies and techniques, and disadvantage digital sales laggards. Reality check: Can you really tell if a salesperson answering you real-time online is human or robot? Aha! Our panel will explore if AI will have a positive, lasting impression on social selling or just be a fad. The experts speak. Perry van Beek, Social.ONE: “If everything seems under con
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