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Leadership Beyond Borders

Leadership Beyond Borders

Tuesday at 3 PM Pacific

October 9th 2018: The success of influencer marketing

Influencer marketing has gotten big in the past few years, but what is it about? It is the process of leveraging existing social media influencers—people who carry a strong reputation with a large number of people in a given niche—by having them endorse your brand, support your content, or co-create content with you and your brand. In 2017 research showed that 39% of marketers were increasing their marketing budgets for 2018, with 86% of marketers integrating some kind of influencer marketing in their campaigns. Now that 2018 is almost over what have we seen? We have seen that influence

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Featured Guest

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Davor Gerbus

Davor Gerbus is a Native Digital Influencer and YouTuber, and Managing Director SEE Digital. At SEE Digital, they're not just specialists in different types of digital marketing - they also know how to bring it together by working with influencers directly.
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https://www.voiceamerica.com/show/2671/leadership-beyond-borders 28/03/2024 05:00 28/03/2024 06:00 Leadership Beyond Borders https://www.voiceamerica.com/show/2671/leadership-beyond-borders Influencer marketing has gotten big in the past few years, but what is it about? It is the process of leveraging existing social media influencers—people who carry a strong reputation with a large number of people in a given niche—by having them endorse your brand, support your content, or co-create content with you and your brand. In 2017 research showed that 39% of marketers were increasing their marketing budgets for 2018, with 86% of marketers integrating some kind of influencer marketing in their campaigns. Now that 2018 is almost over what have we seen? We have seen that influencer marketing is indeed still on the rise. So, with so much success, should we all be jumping on the influencer bandwagon? Maybe. Although influencer marketing is an effective campaign strategy for many, the challenge lies in determining the best way to approach and work with influencers. This episode talks with a successful influencer marketing and how to manage it from all sides. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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